Your website can get prime rankings on the main search engines with Search Engine Optimization (SEO). SEO enhances your website ranking beyond thousands or millions of other websites that have similar content as yours. When someone searches for information on the web, they believe that sites that appear in the first page of various search engines will have the relevant information as their search results. Hence, they are likely to visit your site if it ranks in the first page. As a result of Search Engine Optimization, they will look into your site for the required information.
Local Search and Google Places pages
As a free Web marketing service, Google Places pages are business related pages used to describe products and services, as well as list their hours of operation, business address, phone number, email address, and website URL. Photos and videos are an added advantage for your Places page for your customers to leave behind their reviews. Google Places pages appear at the top or near the search results in the case of a localized search query. Thus, your business appears in a local search result with the category and location. A red push pin appears in Google Places pages to indicate the location of business on a map. Google users can click for the search results to go directly to the website of your business, access reviews, or go through the Places page of your business.
One can improve Google Places Page by creating a listing for your Google Places page. To rank higher in the local search results; add keywords to your business description; create a Google Places page for each location, and use standard categories to describe your business when possible. Never add keywords to your business name for the Google Places page, if it is not part of the business name. Additionally, encourage existing customers to post their reviews to your Google Places page. Ensure adequate spacing of review such that they appear natural and not falsified. Also, get your business listed in appropriate online business directories for your industry and add images and videos to your Places page. Finally, monitor the analytics of your Places page.
Organic Search Engine Optimization
Organic search results are the natural or ethical results of SEO. It improves the natural or unpaid listings of your website in leading search engines. Based on keyword searches, it helps in getting genuine traffic or visitors to the website. Organic search results can be of many types, such as web, image, video, and business search. Paid traffic does not help in the case of large websites to index all the pages or build traffic for each product in the case of e-commerce websites. Hence, organic search results can be used to index all the pages and products. It also facilitates management of business listings, email marketing, search engine sponsorship, affiliate marketing, classified ads, etc.Organic search results depend on natural link building. Spammers and faulty link builders can be recognized by search engines as they use automated software or spam without focusing on the quality of content. Natural link building is necessary for providing quality back links with informative content that seem genuine. Some of ways for natural link building involve social bookmarking submissions, directory submission, forum posting, content blog creation, article creation and submission, effective use of RSS directories, and social media sites.
According to SEO, organic search results optimize the website naturally through on-page or off-page optimization. Off-page optimization is a process of generating back links for organic listings with the help of HTML and web content for keywords on search engines. A trained person should customize an SEO plan, wherein keywords can be looked up, analyzed, and researched to perform organic search for objectives and business requirements. For off-page optimization of organic SEO, methodologies, such as forum postings, article writing, submission and distribution, press release writing and distribution, online reputation management, social bookmarking submission, directory submission, RSS feeds, etc., can be used for effective local search results.
On-page optimization for SEO affects your website or web page listing through factors related to organic search results. A webmaster can control these factors, or it can be controlled by coding on your page. For instance, on-page SEO involves HTML coding, meta tags, keyword placement and keyword density.
Off-page optimization for SEO also affects your website or web page listing through factors related to organic search results. However, these factors cannot be controlled by the webmaster or the code on the page. As a result, they include link popularity and page rank.
Internet marketing, especially search engine marketing, states PPC as an important aspect of making money online. One can increase productivity and sales of your online business with appropriate traffic directed to your website with an effective PPC campaign. Google AdWords have efficient tools for organizing pay per click ad campaigns, which can be easily understood, employed, and managed online. It is always a sound idea to learn from mistakes, and Google AdWords makes it easy with clear tracking features to see whether or not the targeted keywords result in conversions. Hence, to use Google AdWords, first create a Google account, and then, promote your website with PPC advertising. Small businesses consider Google AdWords as a trendy form of pay per click advertising, due to the popularity of Google and expense control for daily maximums set up for each ad. As the name suggests, when someone clicks your ad to visit your website, Google charges the account. Ads can be placed on pages that show search engine results or on websites that relate to the targeted keyword. Your payment of each click depends on your will to bid for your selected keywords, as well as on your quality score in Google AdWords. When it comes to PPC, the higher the bid and quality score, the higher the placement of the ad on the result page. As a result, PPC advertising attracts potential customers to your website and converts them to paid customers.